Overview
A well-written service description can make your listing stand out to potential Hirers. It provides them with a clear understanding of what you offer, why they should hire you, and how you meet their needs. Here are best practices to ensure your service descriptions are effective and professional.
Key Elements of a Strong Service Description
1. Clear and Concise Title
Use a title that accurately reflects your service (e.g., "Experienced Pruning Team Available" or "High-Quality Packing Services").
Avoid vague titles like "General Labour" or "Services Offered."
2. Detailed Summary
Start with a Hook: Begin with a sentence that highlights your main strength or unique selling point (e.g., "We bring over 5 years of experience in efficient harvesting and packing services").
Outline Core Services: Clearly list the tasks or services you provide.
3. Highlight Your Expertise
Emphasise any specialised skills, certifications, or industry experience.
Mention relevant equipment or technology you provide (e.g., “We use modern pruning shears for increased efficiency”).
4. Showcase Availability and Flexibility
Specify when your service is available (e.g., weekdays, weekends, or specific seasons).
Mention if you’re flexible with hours, locations, or specific requirements.
5. Include Team and Capacity Details
State your team size and capabilities (e.g., “Our team of 10 can handle jobs of varying scales”).
Mention any language skills or other team strengths that may add value.
6. Transparency on Costs and Terms
Outline your pricing structure (hourly, per piece, or fixed rates).
Include any additional costs upfront (e.g., transport fees, equipment charges).
Clarify cancellation policies or job minimums, if applicable.
7. Use Bullet Points for Readability
Break down details into easy-to-read bullet points.
Example:
Experienced in orchard pruning and maintenance
Team of 10 available from December to March
Equipped with modern tools to ensure quality work
8. Maintain a Professional Tone
Avoid overly casual language or slang.
Focus on being informative, professional, and approachable.
What to Avoid
Generic Descriptions: Avoid vague phrases like “We do everything” or “All services offered.”
Overloading with Jargon: Use simple language that everyone can understand.
Under-delivering: Be realistic about your capabilities to avoid disappointing Hirers.
Tips for Optimising Your Description
Update Regularly: Adjust your description based on changes in your service offerings or feedback from Hirers.
Use Visuals: Complement your description with clear photos that showcase your team, equipment, or previous jobs.
Focus on Hirer Needs: Frame your description by addressing how you can solve the Hirer’s problems or meet their specific requirements.
Conclusion
Your service description is your opportunity to make a great first impression. By following these best practices, you’ll not only attract more Hirers but also set clear expectations, leading to successful collaborations.